AI, explained
without the sales pitch.
Almost everything written about AI is either marketing or a paper. This is neither. Plain-English guides to AI, AI automation, custom software and websites — what each one does, where it breaks, and what it costs a business that bills for its time.
6 guides · about 138 minutes · free, no signup
Start anywhere. None of them depends on the others.
- 01
How AI Works
What a large language model is, what it can and cannot do, and the vocabulary — tokens, context, hallucination — that lets you question a vendor.
5 sections · 25 min
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AI Automation, Explained
What AI automation is, what it looks like inside a service business, when it pays for itself, and the four places it predictably breaks.
5 sections · 20 min
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Prompt Engineering
How to ask an AI for what you need — the five parts of a clear request, and how to fix a mediocre answer instead of settling for it.
3 sections · 35 min
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Responsible AI Use
Where AI gets things wrong, and what that costs a practice. Hallucinations, bias, and client confidentiality, covered plainly.
3 sections · 25 min
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Custom Software, Explained
When a business should buy software off the shelf, when it should build, what drives the cost, and the questions that keep any developer honest.
5 sections · 18 min
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What a Small Business Website Is For
The one job a small business website has, what separates a working site from a brochure, and what to ask any web designer — including us.
6 sections · 15 min
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Where to use AI in your own business.
Which part of your own business is worth automating is a conversation, not an article. We will follow how work moves through your office and tell you, in plain words, what is worth doing and what is not.
