AI, explained
without the sales pitch.
Plain-English guides to AI, AI automation, custom software and websites: what each one does, where it breaks, and what it costs a business that bills for its time.
- 6 guides
- about 33 minutes
- free, no signup
Start anywhere. None of them depends on the others.
- 01
How AI Works
What a large language model is, what it can and cannot do, and the vocabulary that lets you question a vendor: tokens, context, hallucination.
5 sections · 8 min
- 02
AI Automation, Explained
What AI automation is, what it looks like inside a service business, when it pays for itself, and the four places it predictably breaks.
5 sections · 6 min
- 03
Prompt Engineering
How to ask an AI for what you need: the five parts of a clear request, and how to fix a mediocre answer instead of settling for it.
3 sections · 4 min
- 04
Responsible AI Use
Where AI gets things wrong, and what that costs a practice. Hallucinations, bias, and client confidentiality, covered plainly.
3 sections · 4 min
- 05
Custom Software, Explained
When a business should buy software off the shelf, when it should build, what drives the cost, and the questions that keep any developer honest.
5 sections · 5 min
- 06
What a Small Business Website Is For
The one job a small business website has, what separates a working site from a brochure, and what to ask any web designer, including us.
6 sections · 6 min
Where to use AI in your own business.
Which part of your business is worth automating is a conversation, not an article. We follow how work moves through your office and tell you what is worth doing. The consultation is free, and every price is published.