A Louisiana consultancy
for owner-run businesses.
Websites, marketing, software and strategy for owner-run businesses, at the prices on a public rate card. For what a price list cannot fix, we find what costs you time and money, explain the fix in plain English, and build it.
Enterprise is too much. A tool on its own is not enough.
Enterprise consultants are priced for companies ten times your size. A tool bought on its own solves the average problem, not yours.
Between them is the work nobody wants: following one job from first call to final invoice, naming what it costs you, then fixing it with a website, marketing, software, or the wiring between your systems. We do it from Louisiana, for owner-run businesses anywhere.
LSU Innovation Park, Baton Rouge.
We meet there by appointment, at your office, or over video.
Three roles, and who does what.
Consultants
They run the 20-minute calls and the free consultation. They look at how your business works, find where it loses time, and write up what would fix it. Then they scope the work with you and put the price on paper.
Klavdia Evans, PhD
Strategy consulting. A PhD in strategic management, an MBA from LSU, and a decade teaching strategy at business schools. Works with owners one-on-one on direction, pricing, growth and what to stop doing. $350 an hour, booked through the free consultation.
The build team
Designs and builds the websites, portals, automations and integrations, against the software you already run. Led by founder Artem Baranovski.
Klavdia Evans, PhD
PhD in Strategic Management · $350 an hour
Klavdia holds a PhD in strategic management from the University of Houston and an MBA from Louisiana State University, and has taught strategy, leadership and organizational change at business schools since 2016. Her research on boards, corporate strategy and decision-making is published in the Journal of Business Strategy, The Leadership Quarterly, Business & Society and Organizational Dynamics. With Weblux clients she works one-on-one with the owner on the questions software cannot answer.
What a session is for
- Where the business should go next, and what to stop doing to get there
- A big decision you want thought through before you commit: a second location, a new service, a key hire, a price change
- Changing how the business runs without losing the people who run it
- Getting more out of a team: roles, accountability, and the owner’s own job
Background
- PhD in Strategic Management, C.T. Bauer College of Business, University of Houston
- MBA, E.J. Ourso College of Business, Louisiana State University
- Business school professor since 2016, teaching strategic management, strategic decision making, leading organizational change and leadership
- Published in the Journal of Business Strategy, The Leadership Quarterly, Business & Society and Organizational Dynamics
- Teaching Excellence Awards in 2024 and 2025, one from the University of Houston in 2015 while finishing her PhD, and an Outstanding Research Award in 2019
- Member of the Academy of Management and the Strategic Management Society
Four commitments, published so you can hold us to them.
Plain English
We say what the technology does and what it does not. No jargon to sound clever, and no claim that falls apart on the second question. Where something is uncertain, you hear the word uncertain.
Problem before product
We look at the work before we automate it. Automating a broken process gives you a faster broken process and a bill. Sometimes the most useful thing we do is talk an owner out of buying anything.
Priced before it is built
Work on the rate card costs what the card says. Custom work gets a written scope and one fixed price before it starts, and any change is priced before it happens.
Custom work has to pay for itself
If a custom build cannot be tied to hours saved, errors avoided or revenue captured, we do not build it. We agree what success looks like before the work starts, while the number can still change the plan.
The first conversation costs nothing and commits you to nothing.
If we are the wrong people for the job, you hear it on the call, not after the invoice.